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overview introduction benefits technology | |
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The MarketShare Investigation Module provides a
powerful process for building consensus among customers and sales
personnel on critical product line issues and decisions.
PROBLEM Why is the ramp of a new product line below plan? Why are we losing deals to a competitor? Why are our customer satisfaction scores lower? A company's external constituencies hold a wealth of first-hand knowledge about why product lines are failing or succeeding in the marketplace. But obtaining that view is traditionally a slow, expensive process that can involve on-site interviews, focus groups, councils, and other labor-intensive techniques. These activities produce random notes from a small, isolated sample. Product and marketing teams are often stalled without clear, actionable data. SOLUTION The Investigation Module makes it effortless for marketing teams to rapidly gain answers to critical questions about issues, customer needs, strategies, competitors, and marketing programs. Using sophisticated workflow and a breakthrough methodology, constituencies are engaged via an e-mail process to get their views in their own words and prioritize them collaboratively with other participants. The multi-step process generates consensus across tens or hundreds of people in just a few days, automatically distributes detailed reports, and seamlessly "closes the loop" with all participants. BENEFITS Produce actionable data quickly Dramatically reduce the time to address critical product line questions. Instead of "spinning" for weeks or months, answers are automatically prioritized within days. Reports are available in real-time, streamlining the decision-making process. Reduce overall budget for qualitative research On-site interviews, focus groups, and councils are labor-intensive and expensive. Many research needs can be handled much more efficiently using product investigations. Engage a much broader audience Consolidate and prioritize responses to open-ended questions across hundreds or thousands of customers or field personnel, in any location, in any time zone, all at the same time. Increase participation of customers and field sales Due to its open-ended, collaborative model, customers and field personnel find investigations to be an engaging process that results in high participation rates and helps build satisfaction and loyalty. Eliminate resource constraints Run any number of investigations simultaneously with almost no overhead. Rather than waiting in line until existing projects are complete, managers can initiative investigations as the needs arise with very little setup effort. |
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Click here to request a brochure or an online demonstration for the Product Issue Management application. |
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